Fashion and Beauty Marketing 101 - February 15, 2015
This week's post is going to be short but still have an impact.
One book that you need to read is the "Innovative Secrets of Steve Jobs".
I wanted to share some quotes from the book that could help your business grow.
Whenever you fulfill dreams success is inevitable.
Cold Stone Creamery offers more than ice cream; it offers an experience. “Experience would differentiate Cold Stone Creamery from the other ice cream shops. ……The mix of entertainment and energy that has turned Cold Stone Creamery from just another ice cream shop into a destination.
Cranium became one of the fastest-selling board games in history, received the prestigious “Game of the Year” designation at New York’s Toy Fair, and was sold to Hasbro for nearly $80 million a short ten years after it started as an idea on the back of a napkin. Cranium succeeded ina crowded toy category because its founder was not out to sell products; he was determined to fulfill dreams. Richard Tait , a former client of mine, told me that he never intended to build a board game. Rather, he was determined to build self-esteem, to bring out the best in people.
Apple is not in the computer business; it’s in the business of unleashing your personal creativity. Starbucks is in the business of selling dreams, not coffee. It sells dreams to customers who desire “third place” between work and home.
Zappos is not in the business of selling shoes; Zappos “delivers happiness.”
What business are you in?
